Puma x Helly Hansen: Stay The Course

Founded in Norway in 1877, Helly Hansen is renowned for their professional-grade outdoor gear, with designs informed by their familiarity with harsh Scandinavian winters. In the second season of PUMA x HELLY HANSEN, track and field meet mountain and sea. The collection takes inspiration from both brands’ sport heritage – with track-inspired designs infused with tech-forward, performance sailing details. A bright colour palette, bold logos, and ‘90s inspired colourblocking bring this exceptional collection to life. 

The first of the collection of the shoes is thee LQD Cell which interprets the colour palette in a unique way to best suit the stylings of this futuristic shoe. The shoe makes use of Bungee Cord style rope overlays to link to the outdoor stylings of Helly Hansen on top of a mixture of suede and mesh panels. It is completed with hits of yellow throughout the outsole, collar lining and collaborative branding.

The second of which is the Puma Future rider which is shown in a mostly black colourway and constructed from a knit material. The build of the collar is remanent of lightweight knit runners and so sits flush on the ankle for added comfort. This shoe is built with a gum hardened rubber outsole and is finished with a variety of Puma x Helly Hansen detailing such as the pull tab at the heel and pops of branding and colour throughout.

Finally, the Ralph Sampson stays true to the Basketball heritage of its counterpart but making use of a fully white leather upper but instead has updated branding and raised plastic eye stays, offering a more technical outer wear styling. Deep red/pink is more prominent on the heel, pull tab and tongue of this shoe, as well as being used on the zig zag stitching on with the medial and lateral sides.

Along with this variety of shoes, the pair drop a bag and a hoody, further thing the colour palette displayed throughout the collection.