Bobby, bobby, bobby!
Puma’s ‘Suede 50’ project is a series of collaborations with a variety of brands and celebrities that celebrates the classic shoes 50th anniversary. One of these names is DJ, presenter and author Bobbito Garcia. When you look at what Garcia has done over the past 4 decades then it’s clear is a perfect fit for such a project. Having been born with a basketball in his hand, in his early twenties he had a stretch playing pro-basketball in his home country of Puerto Rico. Following his love of music he switched careers and got a job at Def Jam Records.
There he met a fellow DJ, Stretch Armstrong. Soon after this meeting the pair started the ‘Stretch and Bobbito’ radio show. This popular show became the launching pad for some of the biggest names in 90’s hip hop. They were amongst the first to give airtime to Nas, Biggie, Wu Tang, Jay-Z, Eminem and the Fugees. In all, the artists that premiered on the show sold 300 million records. In a 1998 Source Magazine vote it was deemed the best radio show of all time.
Alongside this, Bobbito was also making history in the sneaker game. His 1990 ‘Confessions of a sneaker addict’ article in Source magazine was the first published writing on the subject. In 2003 he authored the acclaimed ‘Where’d you get those? NYC Sneaker Culture: 1960-1987’, and in 2005 hosted a TV series ‘It’s the Shoes’, which was the first broadcast on sneaker collecting. So, Bobbito could be said to be a world authority on classic kicks. Who else could be better for a collaboration on the Puma Suede – a silhouette that goes all the way back to the beginning.
A True Classic
First released in 1968, the Puma Suede became a leader in the market due to it’s simple style and durable construction. Two pairs of the shoe were witness to a world-changing moment when Tommie Smith and John Carlos held their fists in the air for black power while receiving their medals at the 1968 Olympics. During the 1970’s a variation on the Suede became the signature shoe of NBA star Walt ‘Clyde’ Frazier, the first such deal in pro-sports. The ‘Clyde’ sold 2 million in its first year.
During the 1980’s the Suede helped to define a cultural movement when it was adopted as the shoe of choice by B-Boys in New York, and then across the world. It’s timeless style, comfort and adaptability has meant that it has remained as a popular lifestyle choice for people from all sorts of cultural backgrounds.
The two ‘Bobbito’ styles that make up this ‘Suede 50’ release are made to the same high spec as the suede always has. The uniqueness comes with the special colour combinations and gold leaf ‘Bobbito’ branding.
The Puma x Bobbito Garcia Suede Classic Apricot Buff / Puma White – 366336-01
& the Puma x Bobbito Suede Classic Puma White / Puma Royal – 366336-02
are available now in-stoe and online @ 5 Pointz. Click the link below to shop now…