Nike Air Max 98 ‘Tiger Camo’ – in-store and online now.

As the AM98 resurgence continues Nike drop these two eye-warping, fashion oriented colourways.

Overlooked

This new camouflaged colourway of the Nike Air Max 98, shows off the solid style perfectly. This choice is also apt in regard to how the 98 blended into the background when it was first released. Although it had it’s fans and was technically regarded as the best Nike running shoe to date, the overall reception was luck warm. This is commonly thought to be due to the phenomenal success of it’s two predecessors, the Air Max 95 and 97. Designed by Sergio Lozano who had also created the anatomically inspired AM95, the 98 featured a new lateral ‘crash pad’ system which cushioned impact while guiding the foot through its step. It also utilised the full-length visible air bag which had been such a success with the 97. The overlay strapping system gave a secure fit and additional support.

So, surely Lozano had created another guaranteed success for Nike? In fact the first OG colourways, which released in early 1998, could be seen in the sale section of many major retailers that Summer. It was quickly replaced by an updated Air Max 98 TL, which proved more successful with consumers. Along with this TL version, the Air Max Plus and the re-released Air Max 95 all stole the 98’s thunder that year. The shoe then faded into the background and was long forgotten by all but a few dedicated sneakerhead. That is until this year, which has seen a rush a new and OG colourways all being quickly scooped up by fans. The stocky build, compared to the sleek Air Max 97 i perfectly aligned with current tastes and the brilliant design is finally getting the recognition it deserves.

Breaking up the lines

With both of these new heavily decorated colourways, the original strongly emphasised lines of the Air Max 98 upper have been broken up. This takes attention away from different sections but emphasises the satisfying silhouette of the shoe. On the ‘Tiger Camo’ the animal inspired print is featured in three tones which plays with the eye, and sits in strong contrast to the jagged monotone pattern on the tongue. Team Orange branding sits over the top as a small nod to the OG colourways. Don’t sleep on these two brilliant re-workings of the classic Air Max 98, dropping at 8am Thursday 31st.

Air Max 98 info sourced from Highsnobiety.

The Nike Air Max 98 Khaki / Team Orange / Medium Olive – AQ4130-200 – is available now in-store and online. Click the link below to shop now…

GO UP!