Nike Air Jordan 1 ‘Bloodline’ Drops Black Friday

It has been confirmed that this ‘Bloodline’ Air Jordan 1 Retro High is Nike’s Black Friday special release for this year. The name could be referring to the Gym Red piping that neatly frames the overlays, and also the unbreakable connection that Micheal will always have with the Chicago Bulls.

The original Air Jordan in all it’s height variations has had a good year. Several much loved classics have been re-released, along with some excellent new colourways. By using the infamous black, red and white colour scheme in new way, this colourway is a bridge between the old and new.

The Air Jordan 1 High, the silhouette that kicked off the powerhouse franchise, was first released in 1985. This coincided with the end of MJ’s rookie year. Nike’s then creative director Peter Moore designed the silhouette based on some vague pointers from Michael, and the fact that he’s always liked to play in Converse Chucks. A brilliant piece of free PR fell into Nike’s lap when the NBA found the mainly Black and Red OG colourway to be contrary to their uniform rules. These stated that player’s footwear had to be mostly white, and Jordan was apparently fined $5,000.

There is no evidence that this fine was actually given and all that is known is that Jordan was given a gently worded written warning. Whatever the case may be, the ‘outlaw’ image that Nike could then associate with their star and his new footwear gave them a priceless amount of credibility with the fans. Because of this, the bold design and Michael’s rapidly ascending superstar status, meant the original drop was an instant sellout. The Air Jordan 1 and the whole subsequent franchise has not looked back since.

This AJ1 ‘Bloodline’ carries the same aesthetic DNA of the infamous OG colourway, whilst giving the fans a new variation on the theme to add to their collection. This combination is sure to get the true heads salivating. The black of the overlays also fits neatly with the Black Friday release date, so all bases are covered. They don’t miss a trick.

The Nike Air Jordan 1 Retro High OG Black / Gym Red / White – 555088-062 – is released online @ 5 Pointz On 29/11/2019 at 8am GMT. 10am in-store if stocks last.