ARRIVING END OF JULY In 2015 German Nieves had a striking revelation when it came to the fashion industry. He took it upon himself to create a brand that serves as an homage to a lifestyle that is filled with a certain joie de vivre. For Nieves, the transition from sharpening his fashion industry prowess for major streetwear and menswear brands was a challenge he willing accepted. In the acceptance of this creative challenge, Nieves conceived the Paterson brand, which serves a nod to the heritage of the city that shaped his creative outlook on the world. Early on, Nieves discovered a deep interest in the fashion design industry while working in retail in his teens.

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