Daily Paper

Daily Paper is a menswear brand, founded in 2010 in Amsterdam, Holland. They have a unique take on contemporary men’s street fashion influenced by the founder’s African heritage.

Their ready-to-wear garments have a retro appeal, with bold graphics and original takes on fashion staples. Every collection demonstrates how attention to quality tailoring can make even t-shirts into one-of-a-kind pieces.

Fashion Blog to Fashion Label Daily Paper’s founders - Abderrahmane Trabsini, Hussein Suleiman and Jefferson Osei - first worked together on a fashion and lifestyle blog that they launched in 2008. Their shared knowledge of fashion and interest in design, along with a growing online following, meant that the jump to starting their own label was inevitable. So, in 2010 Daily Paper was founded and it didn’t take long for the industry to notice their seemingly fearless reinterpretations of traditional menswear.

Positive Mindset Daily Paper’s clear dislike for playing it safe when it comes to tailoring and design reflects the positive, open, adventurous attitude of the people behind the brand. It is this mindset, suited to the culture of their hometown, that results in clothing collections that always stand out from the crowd.

Cut & Sew Sportswear You can see high-end influences in Daily Paper’s cut and sew pieces. However the apparel is always grounded in a casual, sportswear feel, that makes the clothes suitable for everyday wear. They remain accessible, while breaking with norms and making you feel you have purchased something unique.

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