Each Champion and Wood Wood collection is the result of on-going collaboration between the two brands. The products combine the trusted fabrication of the American sportswear brand with a sharp Scandinavian eye for design.
The first Champion x Wood Wood collection previewed at the 2017 Milan fashion week. It made instant waves, quickly becoming one of the most desirable brands in men’s casual fashion. Wood Wood is one of a number of influential brands to have come from the Copenhagen, Denmark in the last 20 years. The city has a history of producing world-class, unpretentious art and design. Wood Wood’s visual aesthetic, and attention to detail, reflects the style and taste of their hometown perfectly.
One reason for their rapid international success has been a non-stop string of high-profile collaborations with well-established, respected brands. The list includes ASICS, Barbour, Adidas and Clarks, among others. Despite the success of all these projects, it may be that their partnership with Champion has been the most fruitful yet. Both brands sell themselves on understated, casual style. Accessible pieces that fit neatly into your everyday wardrobe, but features that considered detail to show-off the quality.