Born out of a need to fill a creative void in New York City, ALIFE embodies everything it means to be an OG streetwear brand. Founded by Rob Cristofaro and friends Arnaud Delecolle, Tony Arcabascio and Tammy Brainard, originally as a creative workshop, it grew in popularity, developing a cult following leading them to produce clothing.

The name ALIFE grew out of the team behind it wanting to coin a phrase that represented bringing inanimate objects to life. What they came up with was Artificial Life, this became the full meaning behind the brand name. Rob Cristofaro defined what you can expect from the brand in no uncertain terms, quoting "Quality goods, quality projects, quality people. No bullshit. It is a New York experience that translates into all that we do."

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