Alife is an archetypal New York streetwear brand

Their designs are always bold, instantly recognisable and unapologetically in your face, encapsulating the attitude of their hometown. They are renowned for their top-level collaborations with the most respected brands, artists, photographers and designers in the game, and for their guiding influence on New York fashion, music and art.

Sneaker Boutique to Streetwear brand and back again Alife was “formed like Voltron” by four friends, originally as a sneaker and clothing store on the Lower East Side selling their favourite brands, and this was soon followed by the Alife clothing brand. Soon after they opened the Alife Rivington Club, a destination sneaker boutique with the highest account access with Nike, Adidas, New Balance and many more. This split meant the original store could concentrate more on promoting the Alife brand.

ALIFE Sessions One of Alife’s greatest strengths is its curation of notorious parties and art events, such as their infamous ‘ALIFE sessions’ impromptu concerts. These imtimate gigs have featured big names such as ASAP Rocky, Raekwon from the Wu Tang Clan, Scarface, Pusha T, Drake and many more…

Hand-picked collaborations Alife’s rock solid international reputation has led them to working with other giants in the streetwear and sneaker industries on collaborations that have been gobbled up by hypebeasts allover the globe. These projects have led them to working with BAPE, Puma, Footpatrol, IRAK, G-Shock, to name but a few.

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