10 Deep has been a pivotal brand here at 5 Pointz for nearly a decade now, and has remained relevant by consistently producing premium tees,
crewnecks, hoodies and hats, all featuring unique details. Established in 1995 by Scott Sasso who was born and bred in New York, 10 Deep is a design firm and creative collective, of which the main output is the 10 Deep streetwear line.
Urban background Sasso had worked his way up to owning his own company after stints working for Phat Farm and Mecca Clothing and starting the brand Akademiks with three friends. These brands can definitely be classified as Hip Hop and Urban wear before streetwear had formed from separate fashion sectors including surf and skate. The idea of 10 Deep as a brand had always been in the back of his mind since he'd printed his first tees as a child with the help of his mother, who was also a fashion designer.
New York Heritage 10 Deep is one of the original New York streetwear brands. Through bold graphics and quality design, they create apparel that intelligently conjures thoughts of movements, individuals, and ideologies of days past and present. They have successfully built an international reputation for unique designs coupled with guaranteed high quality construction. They seek to produce goods that never sacrifice quality or style, even if this reduces the amount that they grow as a company.
Forging their own path At 10 Deep their motto is simple: forget everyone and listen to yourself. Strength lies in the hands of an individual (10 fingers), not in the approval of one's peers. In their own words they are: "Driven by the same personal strength and energy that bore hip hop, skate, punk and graffiti subcultures, 10 Deep, a cornerstone street wear brand for over fifteen years, communicates the bold power of individuality." Over the last decade and a half the brands reputation and following in the streetwear community has continued to expand at a massive rate. At the same time their innovation and ability to use unusual influences to produce unique streetwear has made them a guiding force in the industry.