Trainerspotter began as a side project between two friends, Russell Gater and Daniel Savory, and quickly developed into a real brand and business as demand for the product grew not just in the UK but Worldwide. Inspired by Trainerspotter heroes such as Steve Prefontaine, Jeff Johnson, Geoff Hollister and Rudi Dassler, the initial aim of the brand was to tell the stories behind sneaker culture that nobody had heard before. People seemed to have forgotten it’s true roots - sports.
Now in its 7th year, Trainerspotter is still run by the guys who started it and they still are avid sneaker collectors. This obsession started somewhere around the early nineties and steadily built. The American cultural invasion of the early 1980’s originally sparked their love of Nike trainers as kids, they had a mystique that other brands just didn’t posses, something new and unobtainable. Since forming Trainerspotter in 2002 they have endeavored to build a comprehensive Nike collection comprising not only of shoe styles but adverts, posters, apparel and general Nike ephemera. Obviously this is an ongoing commitment and the pieces shown blow are the tip of the collection. Over the years they have made many good friends in the USA, France and Japan with greater collections than our own, individuals with a passion for the sport as much as the sneaker. True collectors are driven not by trends, fashion, reissues or collaborations but by an in depth appreciation of the aesthetic and the history of a particular shoe.
Trainerspotter has worked on special collaborative projects with globally recognised stores including SIZE?, BEAMS Tokyo, United Arrows Japan, BODEGA Boston, PATTA Amsterdam, LIBERTY of London, FRED SEGAL Los Angeles and individual artists, groups and DJ’s such as De La Soul, Roots Manuva, Goldilocks, Bloc Party, The Arctic Monkeys, Mike Skinner, Toddla T, Saint NYC, Tynchy Stryder, Skream, Bailey and Brodinski. Trainerspotter garments are sold in the world’s most prestigious streetwear stores and have also been featured in magazines including CLARK, Arena Homme Plus, ID, The Sunday Times magazine, WAD, Radar, The Face, ATM, Milk Japan and Inc. Magazine.
Recent Trainerspotter News
Trainerspotter are a brand who have become known for bright, bold graphics featuring palm trees and hand grenades, and Spring 2013 see's them taking those staple parts of the brand and building on them once again with a series of tees, crews vests, caps, jackets and bags.
The standout products have to be the items featuring the large and colourful grenade graphic; a camo fill pattern makes an appearance on the 'Bubble Camo' t shirt and hoody, featuring a simplified and bold take on a camo pattern filling in the grenade shape. Another notable take on the grenade is the classic multi coloured 'Warhola', appearing on two colours of crewnecks and vest.
Another print that makes up a big part of the 2013 collection is the 'Tiger Camo' pattern, which not only features as a fill pattern on a grenade t shirt and 'Surf Designs' tees and vest, but is also an all-over pattern on the 'LRRP' jacket and 'Daypack' bags.
In contrast to the brightly coloured prints, the 5 Panel caps come in a series of subdued colours such as black, navy, beige and khaki, but of course they couldn't not throw in a splash of colour and the underpeaks feature a variety of bright patterns such as Navajo, Camp and Tiger.
As per usual, this latest Trainerspotter collection builds on a strong back catalogue of bold products, and we can see the bags especially proving popular.