Brand History
The Hundreds was founded in 2003 by Bobby Hundreds and his crew. Their clothing is inspired by LOS ANGELES LIFESTYLE / CALIFORNIA CULTURE and Southern California's skateboarding, surf, punk, and hip-hop cultures. Their design ethic is also reminiscent of 1980s surf-culture t-shirts, independent skateboard company apparel of the 1990s, and the advent of "streetwear" at the end of the millennium.

"California has been a breeding ground for some of the world's most prolific subculture. From the punk scene of the '80s, to gangsta rap and skateboarding, California lifestyle is all about Doing It Yourself, questioning authority and the norm, and being different. At the core, The Hundreds is influenced by this attitude, and all the various subcultures that we grew up in during the 80s and 90s." 

                    Bobby Hundreds speaking in an interview for French street culture magazine Clark.

The brand has created a cult following using it's online magazine as a vehicle to showcase it's clothing, lifestyle and retail locations. The website now boast over half a million individual visitors per month who are attracted by the articles and interviews from within and around the streetwear culture. As Bobby Hundreds says in an interview for Sneaker Freaker magazine:

"At the time, if you were an apparel brand, you were mad hip-hop or whiteboy skater. There really was no in-between. So we utilized our website to push attention towards street culture and these amazing brands, artists and designers that were unknown in the wider market. It not only helped to fortify the culture and scene, but also legitimized our brand in terms of what we were all about."

The Hundreds is a lifestyle project that remains personal and direct. It is reflective of the streetwear community and culture and is completely dedicated to it's fanbase....The Hundreds is Huge!

Expansion of the Brand

Originally The Hundreds just produced a line of t-shirts, but quickly expanded into denim, cut & sew, footwear and all sorts of accessories. The line is sold in limited quantities in the world's most prestigious streetwear and skate boutiques and has been recognized by the industry's leading publications, such as Complex, Streetwear Today, Beinghunted, and Untitled.

The Hundreds has also been featured as a cover story in such media as the New York Times Magazine, Giant Robot, KoreAm, MuchMusic Television, and T Magazine.

Currently, The Hundreds is stocked in over 250 accounts in every major city of the world. This includes The Hundreds' first flagship retail location in the Fairfax District of Los Angeles, the second in San Francisco's Union Square and a third which has recently opened in New York City.

Recent News
The Hundreds often take influence from landmarks in popular culture, like Bobby's obsession with Back to the Future (He even owns a DeLorean!). Their latest target seems to be American professional sports, as with the 'Wrigley' jacket which is a classic varsity jacket taking its name from the infamous baseball stadium in Chicago.

The latest example of this nod to pro-sport is the special release 'Show' snapback which features a basketball themed 'TH' design embroidered onto the front. It is available in 6 different colourways, each one affiliated to a well-known NBA team. The 'Golden State Warriors' version works particularly well.

The Hundreds are well known for the quality of the material and design that goes into the production of their tees. That's why it's always a good day at 5pointz when the latest drop of them lands on the doorstep and this latest lot are looking heavy.

The 'Squares' tee that features a grid pattern print made up of tiny Boxed Adam Logos is an unusual look for a tee from The Hundreds, but it works brilliantly i all three colourways. The 'Honor' tee with it's streethead versions of Scout achievemrnt badges and Scout-esque crest on the back is going down a storm with loyal TH followers.

A trend that has really taken root in the industry is the tee featuring a photo print of a hot woman mixed a subtle amount of text and branding. It seems to have really taken off with the work of urban photographer Estavan Oriol being put on tees by his Diamond Supply Co. and his own label. The Hundreds have done a few of these hot girl tees now and the latest is the 'Jean' which features a photo by friend of The Hundreds Natalia Mantini.

A staff favourite from this latest drop is definitely the 'Chef' tee. It features a proud looking guy in chefs whites standing next to a bomb with the same scene on the back after the bomb has exploded with only the skeleton of the dude left. The genius of a design is the retro Hanna Barbera style of the illustration. It looks sharp and emphasizes the humour of the piece perfectly.

Another one that relies heavily on a retro look is the 'Island' tee. It's rendered in the style of an old postcard with a beach scen arranged so it looks like the top half of Adam Bomb, with 'The Hundreds' printed underneath in a scripted 50's typeface. A excellent design for the sunny months.

As well as The Hundreds, the retro style snapback cap is at this moment HUGE. Luckily the brand and this particular piece of apparel seem to go together like mash and gravy, with The Hundreds producing some of the most popular designs available. We've recently recieved a bumper crop of these winners in some wicked new colour-ways.

There's the 'Raidurrs' snapback with it's classic LA Raiders (from the days before they moved their act to Oakland) inspired graphics on the front. The Hundreds have hit the recent snapback trend on the fucking nail with this hat. The design is clean cut and fresh while still harking back to the late eighties, early nineties and the colours used compliment each other perfectly.

Another retro pro-sports inspired design, and the most popular to date, is the 'Team Two' snapback. It's looking shaper than ever this season in colour-ways which make the scripted text and NFL/NBA inspired bomb logo stand out more strongly than ever. The black one with red and white detailing is an absolute banger!

The third and final design, which we also have in three colour-ways, is the 'Basic' snapback. This one moves away from the support-your-team ethos and falls back on the strength of The Hundreds own core graphics. It features the 'Basic' logo (not a bomb in sight) in multiple bright colours across the front of a monotone snapback. Nice and simple.

As we all know The Hundreds hail from Los Angeles, California and this means that the lucky bastards get blazing sunshine nearly every day of the goddamn year.  You just have to check out the pics on their blog to see how common blue skies are in their world.  Instead of festering in a dank pool of jealously though perhaps we should appreciate the effect that these conditions have on their creative output. Their new Spring/Summer line is full of enough sunshine to fight back against our British drizzle.

A prime example of this Summer feel is the 'Champs' crewneck with it's photo print of a beach sunset and spaced out typography. The photo was taken by Mr Bobby Hundreds himself and along with being typically Californian also looks dope on the front of this crew... as it does on the 'Champ 2' tee which we also have in stock.  As with all pieces from The Hundreds there has been great effort put into the materials and construction of this crew and it really shows. With the 340 GSM brushed cotton/polyester, fleeced lining and hand pockets along the side seam this a premium item and you can feel that as soon as you put it on.

Another piece that is sporting a Bobby Hundreds original is the 'Mirage' tee. This time facing into the desert rather than out to sea and with the box logo across the middle this one make you feel a bit warmer just looking at it. Photo prints seem to be getting more popular with several brands (Diamond Supply Co., and 10 Deep to name just two) and I think it's a theme that really works.

Heading back to the beach now, but in a more illustrative style, with the 'Chola' tee. A Chola is apparently a Latina chick who wears lots of eyeliner, baggy pants and chucks and hangs out with the bad boys. A pure LA thing.  The girl in this illustration is based on the Model and friend of The Hundreds, Shay Maria and was designed by artist Les Toil.

You can't have a drop from The Hundreds without there being an ingenious re'working of ol' Adam Bomb in there somewhere. This time round they've cut him up into jigsaw pieces on the 'Puzzled' tee. I don't know if this is a comment on his fragile mental state but it looks sick.

The powder blue colour-way is present throughout the tees in this drop and it's a nice variation away from the standard colours. This next 'Yonder' tee (which we also have in powder blue) is a play on the logo of outerwear company Patagonia. The colours used across the sky works really well in all three colour-ways that we have in stock...

The much hyped Garfield collection has recently landed and it has not disappointed. The Hundreds worked closely with Garfields creator Jim Davis on this project and the attention to detail is obvious in each piece of this line. The amount of products available is mind-blowing varying from basic tees to limited edition vinyl toys and skate decks. The collection was so extensive that The Hundreds were able to fill an entire pop-up store in Santa Monica, California. At 5 Pointz we have the basic design on tees and crewnecks, as well as the group shot and Adam + Garfield tee. We also have a special version of the well known Johnson shoe which has Garfield colouring and details throughout, including in-soles with Garfield comic strips printed on them.

Here comes The Hundreds Autumn Winter collection and it's looking up to their usual standard. According to Bobby Hundreds who is one of the co-founders of The Hundreds says this collection is 'not only reflects our maturity as a 7-year-old niche brand and business, but all that we have learned, experienced, and fine-tuned when it comes to bringing you the finest apparel from a global streetwear name.' That's big talk but this The Hundreds collection seems to live up it. We've got brand new tees, hoodys, crewnecks, snapbacks and New Era caps and their looking damn good. In the tees there is the Hugo t shirt in black and purple with Adam Bomb in the style of The Simpsons, The Ship tee in white with a classic illustration on the front of pirate ship, The Simple Adam t shirt in black with an outline of Adam in black on the front an back, The Swoop t shirt in navy, purple, and black with an angry Adam swooping down in front of the TH initials and the smile T shirt in grey with a picture of a CCTV camera and the statement 'everyones on camera'

The Hundreds branding always works really well on New Era Caps and we've got some wicked ones this time around. This collection contains The Side Adam New Era in black, dark green and blue with an oversized Adam Bomb embroidered onto the side, The Adam New Era in black, blue and grey which has a full colour Adam Bomb embroidered on the front crown with The Hundreds Jags screen printed onto the back panels and The Hundreds Grand Slam New Era with the TH initials over a baseball outline on the front panel and a contrasting brim in black and purple.

In The Hundreds snapbacks selection we've got the Town snapback in black and burgandy with a simple hometown pride inspired graphic featuring the phrase: 'drawing lines' on the front panel, the hugely popular team snapback in grey and black featuring an American football inspired graphic stating: 'Los Angeles, The Hundreds', The Hundreds Player Snapback in Purple and Black with outlined block letters on the front also stating: 'Los Angeles, The Hundreds', The Swoop snapback in navy, purple and black features the same pissed off Adam Bomb as the t shirt and the design works just as well on a cap.

There is only one The Hundreds crew in this bunch and that's the Johnny crewneck in grey. The print on the front is monotone and the Johnny character is taken from the logo for a well known diner in Los Angeles called Johnnies Broiler and is adapted so he is holding a The Hundreds bomb.

The Summer collection from The Hundreds has landed. There's a wicked assortment of t-shirts including the massively popular TV tee with it's photographic print of a pile of old tv's with The Hundreds branding on the screens and the slogan "The television will not revolutionize!" along the bottom. Another hot tee is the Bizarro Adam print featuring Adam Bomb in vibrant bizarre colours. The Jumbo tee is an instant classic featuring Adam again, this time oversized so he covers the whole front of the tee. The Colours t-shirt featuring a row of vivid Adam outlines over 'The Hundreds' in a sharp script. A definite summer t-shirt is the Groupie (available in several colour-ways) with it's varying horizontal stripes and Adam logo on the left breast. A real eye-catcher. The Hundreds Baller vests are also perfect for the season. With embroidered script on the front and back these shirts are worthy of any NBA star.

Also in this drop is a fine set of New Era fitted and snapback caps. The Hundreds Colours caps (available in black, purple and kelly green) go perfectly with the 'Colours' t-shirts as with the Bizarro caps, which are the the most vibrant New Era caps ever released by The Hundreds. The Trade snapbacks have a classic graphical look featuring an Adam outline and a shout out for Rosewood which is the location of The Hundreds flagship store. With the Team Two snapback The Hundreds have played with old fashioned American football graphics as with the Raidurrs cap which is also a visual dedication to LA.



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