Brand History
Founded in 2003, REBEL8 is a San Francisco streetwear company with deep roots in skateboard, graffiti, and tattoo cultures.

The two founders of the brand Joshy D and Mike Giant met in the Late nineties, while they were both involved in San Fransisco's lively graffiti scene. Mike was already a legend in the city and beyond for his graffiti pieces and Josh was running a popular graffiti website called HiFiArt.

A few years later, having gained some experience of clothing production from a past venture, Josh approached Mike with an idea to produce a limited run of t shirts featuring his artwork. After a couple of brews and plenty of joints, Mike agreed and REBEL8 was born. With $500 Josh produced the first line and began selling the tees around the city straight out of his mesenger bag.

The company still runs on the same basic setup, with Josh running the business and Mr Giant producing the artwork. This has given a level of freedom that has meant REBEL8 is now heading in several creative directions at once.

REBEL8 is now an international brand, with loyal fans in countries all over the world. Despite this rapid rise to notoriety they are still focussed on representing the close knit scene that gave them their start.

Rebel8 Originals
Every graphic by Mike Giant is hand-illustrated. Unlike most clothing graphics, which are created by digitizing the original artwork into vector format, Mike’s graphics are exact reproductions of his original art. No part of the original inked line is compromised in this process, lending an edge of authenticity seldom seen in today’s mass-produced market.

 

Recent News
The conception of most streetwear brands can usually be traced back to one creative mind, as with Shawn Stussy with Stussy, Bobby Hundreds with The Hundreds, Keith Hufnagel with HUF, and the list goes on. Usually though, as the brand grows, other creatives are recruited to take some of the workload. Rebel8 seems to be the exception to the rule.

Although I'm sure the creative department of the company is more than just Mike Giant sitting in his studio smoking a J, this doesn't seem too far from the truth.  The entire aesthetic of the brand, with it's recurring themes of tattoos, graff and beautifully illustrated young women, comes straight from the pen of Mr Giant.

Every design you see on a Rebel8 is an exact copy of the original illustration drawn by Mike Giant. There has been no digital vectoring of the image as with most prints even though each line is so sharp that this is difficult to believe.The 'Ball and Chain' tee is a perfect example of this. The intricacy and detailing that has gone into the design is so mind blowing that it is difficult to believe that is hand made.

All the typefaces used by Rebel8, as seen on the 'Clean Cholo' tee are also taken straight from Giants drawing board, reflecting his decades spent perfecting his graffiti style. It's scary how so much creativity can come from one man. He certainly deserves all the respect and admiration he recieves.


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Rebel8 Clothing

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Rebel8 Clothing Brand History 40 products found
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  • Nike
  • 10 Deep
  • Only NY Clothing
  • Mishka
  • Crooks & Castles
  • Huf Clothing
  • The Hundreds Clothing
  • Adidas Originals Clothing
  • LRG
  • Trainerspotter
  • Rebel 8 Clothing
  • Mighty Healthy
  • Diamond Supply Co
  • New Era
  • Stussy
  • Gold Coin
  • Ichiban
  • King Apparel
  • Reebok
  • Addict
  • Dickies
  • Alife
  • Mitchell & Ness
  • Supra
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