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The conception of most streetwear brands can usually be traced back to one creative mind, as with Shawn Stussy with Stussy, Bobby Hundreds with The Hundreds, Keith Hufnagel with HUF, and the list goes on. Usually though, as the brand grows, other creatives are recruited to take some of the workload. Rebel8 seems to be the exception to the rule.

Although I'm sure the creative department of the company is more than just Mike Giant sitting in his studio, this doesn't seem too far from the truth.  The entire aesthetic of the brand, with it's recurring themes of tattoos, graff and beautifully illustrated young women, comes straight from the pen of Mr Giant.

Every design you see on a Rebel8 is an exact copy of the original illustration drawn by Mike Giant. There has been no digital vectoring of the image as with most prints even though each line is so sharp that this is difficult to believe.The 'Ball and Chain' tee is a perfect example of this. The intricacy and detailing that has gone into the design is so mind blowing that it is difficult to believe that is hand made.

All the typefaces used by Rebel8, as seen on the 'Clean Cholo' tee are also taken straight from Giants drawing board, reflecting his decades spent perfecting his graffiti style. It's scary how so much creativity can come from one man. He certainly deserves all the respect and admiration he recieves.