Over the years Nike have invented several game-changing shoe silhouettes like the Air Max 1, the Nike Blazer, the Nike Dunk and the Air Max 90. They have also greatly influenced the world of streetwear apparel with their infamous Windrunner jacket and the AW 77 hoody.
Nike was founded in January 1964 by Bill Bowerman and Philip Knight and was originally called 'Blue Ribbon Sports'. Knight was a track athlete who ran for the University of Oregon and Bowerman was his coach. The name 'Nike', which was officially adopted by the company in 1978, was the name of the goddess of victory in Greek mythology.
Initially the company operated as a distributor for Japanese shoe company 'Onitsuka Tiger' and most sales were made at University track meets from the boot of Knights car.
The company did well and in 1966 was able to open its first retail store in Santa Monica, California. Their relationship with Onitsuka Tiger came to an end a few years later and they prepared to launch their own line of footwear.
Swoosh The company needed a marking/logo to be applied to their new shoes to make them recognisable and therefore promote the new brand. Knight turned to a graphic design student called Carolyn Davidson who he had met at Portland State University. He employed her at $2 per hour to supply some ideas. Knight and some other executives chose the mark now known as the Swoosh, although they were not blown away by the design. Knight is reported to have said to Davidson: "I don't love it, but I think it will grow on me."
The First Shoe
The first shoe that was sold to the public was a soccer shoe known as the Nike that was released in 1971. The following year an entire line of shoes were released under the same name and in 1978 BRS remamed itself Nike.
Recent Nike News
The Nike Air Jordan Retro IV Green Glow is in stock from the 19th of August. This extra special, much anticipated colourway of the popular silhouette features tonal nubuck uppers and glow in the dark bright green details that work as a brilliant contrast.
For the second drop of 2013, Nike continue this OG silhouette theme, with the Air Max 1 receiving some more fresh colourway treatments in the form of the 'Essential' versions, arriving in Medium Grey / Ultramarine and Black / Cool Grey, both with Infrared details. There are also some striking womens options in the form of the massively popular Dusted Clay Air Max 1. The iconic Air Force 180 makes an appearance in two retro inspired colourways, Atomic Teal and Hyper Red. Another standout shoe is the Free Huarache's, featuring Nike's innovative 'Free Sole' running shoes combined with the Huarache running shoe silhouette.
A month ago Nike kicked this year off by taking some classic, orignal silhouettes in the Air Max 1 and Air Max 90, and giving them original colourway treatments with the AM1 coming in Sail and Red, and the 90 coming in it's iconic Infrared colourway. These colourways receive a further vintage feel in the form of Nike's VNTG treatment, featuring oxidised soles giving them a yellowed, worn in look, with other shoes having other vintage touches.
The Nike Blazer has also had a big year so far, coming in a variety of styles, including OG VNTG treatments, striking 'Woven' constructions and a variety of women's (WMNS) styles ranging from the colourful Mid Turquoise, to the Low Premium in original Hyper Red.