"...is a fresh, modern incarnation of a classic young men’s apparel brand. Good, bad and unapologetic, it embraces the tried and true spirit of Progressive Street. Taking a modern, optimistic approach to basic fabrics and silhouettes, MIGHTY HEALTHY t-shirts, jeans, sweatshirts and jackets are outstanding pieces for everyday wear. In an age of “look-alikes” and music-video-inspired uniforms, today’s young man seeks distinction. MIGHTY HEALTHY is the answer."
Founded by New York natives Ray Mate and Denis Iderman in 2004 the company represents the many aspects of the city that they love; hip-hop, skating, an everything street.
There designs are bold and striking with a clean aesthetic and the brand is constantly expanding in to new areas, such as denim and outerwear.
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The first drop from Mighty Healthy has been going down a storm online and in our Bristol store. Aside from the excellent Diamond Supply Co. collaboration line their is a multitude of well considered designs taking influence from a wide array of sources.
A favourite from this strong New York brand has been the 'All City' tee with it's large photo print of their core logo wheatpasted onto the side of a typically New York building. Another winner has been the 'Seduce' tee which has MIGHTY HEALTHY printed in stylised, block letters with a photo print of a hot brown haired female filling the letters. This trick has been used by several brands, and recently even the big boys have caught on, like Adidas Originals with their recent 'STR Graphic' tee.
With the 'Sole' tee it looks to me like they've taken influence from the early nineties house music graphics. Simple and bold while also being full of movement. A brilliant design.
There's also a couple of tees (the 'OG' and the 'Rasta') which use the varsity style MH core graphic. Combining Ivy League Americana with New York street style this logo sits nicely on any piece of clothing and is a recurring part of any drop from these boys.