LRG Clothing Clothing, UK, T-Shirts & Jackets by LRG + Shirts,Hoodys,LRG Knitwear and Hats

LRG's Mission Statement
"A company designed to overthrow the masses by our influence. Our slogan is simple, “underground inventive, overground effective”. At LRG we focus on the ones that are trying to pay their rent with their passions. Think of us as a support group for the independent and underground culture. We put the spotlight where we think it really belongs, because it's much more than clothing and concepts, it is a way of living. LRG, innovative essence for the above-average person."

Brand History
LRG (Lifted Research Group) was started in 1999 by Jonas Bevacqua and Robert Wright. The company is based in Santa Ana, California, and the laid back lifestyle of the west coast has always been present in their design ethos. This was Jonas' and Robert's aim from the start; to reflect their enviroment and their influences through a clothing brand.

The brands success has meant that they have had the opportunity to act as a platform to promote the creative output of many other artists and designers. LRG takes pride in discovering and promoting the skills of new talent and supporting those who pursue their goals with a similar passion to their own. The driving concept behind LRG has always been the same; LRG is the artists it supports and the garments it produces and they eill never forget where they came from.

5 Pointz and LRG Working Together
5 Pointz has been stocking LRG Clothing for over 5 Years now and we believe it is extremely important to maintain a fresh look. Because of this we are always on the look out for that LRG piece of clothing that you have never seen before and continue to stock the more unique products that LRG clothing have to offer.

Recent LRG News
It's always a good day around here when a drop of LRG tees come into the shop and this latest lot is a winner. There's a nice mix of recognizably LRG graphics with some more illustrative stuff in there to give the drop a varied look.

The 'Built On Design' tee that features a modernist cityscape sprouting from an LRG Recycle Logo is a perfect example of the afore-mentioned graphics that you could recognize as pure Lifted Research Group from a mile off. The same goes for the 'Think Legacy' tee that features the LRG tree and the recognizable vector silhouette of a mountainous landscape. There is also a clear nautical influence in there too with the rope lettering and anchor. The symmetry and flags give it the feel of an emblem for something like the Scouts (as with the 'Honor' tee from The Hundreds line this season).

The nautical thing is also present in a big way on 'The Get Down Knit' tee. Again it is satisfyingly symmetrical and this design is entirely embroidered so it is extremely tacile and not at risk of fading with too many washes.

Now back to the illustrative style as seen on the 'Weird War' tee. It isn't stated on the tee which LRG sponsered artist produced the illustration, like on their Artist's Range tees, but whoever ever it is has got the skills. The style is very similar to that of classic comic-book artists like Jack Kirby with a dark surreal twist. The artwork is full of movement and explosive energy along with several seperate characters including Felix the Cat. I think the message, if there is one, is that war is bad...but that's not entirely clear. Doesn't really matter though. The tee looks heavy.

LRG Clothing

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