LRG's Mission Statement
"A company designed to overthrow the masses by our influence. Our slogan is simple, “underground inventive, overground effective”. At LRG we focus on the ones that are trying to pay their rent with their passions. Think of us as a support group for the independent and underground culture. We put the spotlight where we think it really belongs, because it's much more than clothing and concepts, it is a way of living. LRG, innovative essence for the above-average person."
LRG (Lifted Research Group) was started in 1999 by Jonas Bevacqua and Robert Wright. The company is based in Santa Ana, California, and the laid back lifestyle of the west coast has always been present in their design ethos. This was Jonas' and Robert's aim from the start; to reflect their enviroment and their influences through a clothing brand.
The brands success has meant that they have had the opportunity to act as a platform to promote the creative output of many other artists and designers. LRG takes pride in discovering and promoting the skills of new talent and supporting those who pursue their goals with a similar passion to their own. The driving concept behind LRG has always been the same; LRG is the artists it supports and the garments it produces and they eill never forget where they came from.
5 Pointz and LRG Working Together
5 Pointz has been stocking LRG Clothing for over 5 Years now and we believe it is extremely important to maintain a fresh look. Because of this we are always on the look out for that LRG piece of clothing that you have never seen before and continue to stock the more unique products that LRG clothing have to offer.
Recent LRG News
LRG are a brand that 5 Pointz has a long history with, and that always proves popular! Their first 2013 drop has everything from trousers to quality outerwear, and of course the ever present graphic tee.
It's difficult to pick stand-out products from an LRG drop, as they're always on point and well produced, but a natural place to start is with their Core Collection range. Featuring everything from tees to trousers, the range once again contains a series of graphic tees featuring a variety of traditional LRG branding elements, from giraffes to trees. The 'Underground Inventive' tee is a particularly well executed design, featuring small print to the front and a larger graphic to the back, along with the 'Tree In Hand' tee which features a vintage inspired design that combines shapes, type and photography.
LRG hoodys are also exceptional, and the SP13 releases are no different. 'The OG Army' hoody features the familiar LRG tree logo printed to the front, and has a great detail in the form of camo pattern lining the hood and a hidden metal logo tab under the hood.
LRG have also produced some quality accessories in the form of laptop sleeves and duffel bags, both available in black and army camo patterns, a wide variety of socks in both standard Crew and low cut No Show styles ('Ankle Tree' and 'Old Tree'). Another top class drop that's sure to prove as popular as ever.