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Brand History Due to the fact that they produce workwear, the companies output is aimed solely at the work person, meaning Dickies never considers the world of popular fashion. However the honest, classicly styled simplicity of their products has attracted a certain segment of the fashion industry. Looking at fashion labels now it is easy to see how a lot of their output is now workwear orientated, showing that these brands are now emulating the style that Dickies has always based it's production around. It is this focus on comfort and functionality that holds Dickies apart from other brands. The celebrity endorsements that Dickies have enjoyed include many big hip hop names like Snoop Dogg, Cypress Hill and The Roots. Dickies is world renowned for it's high quality, hard-wearing clothing and 5 Pointz have got a load of gear in stock that definitely lives up to this reputation.
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