Recent Crooks and Castles News
Crooks and Castles continue to merge Streetwear and High End fashion with brilliant results
By Tom Holdsworth @ 5 Pointz
Since the founding of Crooks and Castles as a Streetwear brand, a noticeable element of their output has been the relationship between crime and high-end fashion. The story they tell and the image they project is that of a life of acquiring ill-gotten gains and the love of luxury goods this gives you access to. The concept behind every piece produced by Crooks can be traced back to either end of this equation.
The ‘Timepiece’ capsule collection that was released this summer is a prime example of this idea. The common element throughout the pieces was a print of various luxury watches laid over one another to give an overpowering impression of glistening, glamour and an unapologetic boast of personal wealth. The result is a look that can be taken literally or with a pinch of salt and a wry smile.
The Monopoly collaboration which Crooks and Castles released this summer was a prime example of this. The fast accumulation of wealth in the board game matches the brands projected image perfectly. The release was hugely popular and has led to a second Monopoly being released for the holiday season. The games infamous top hat sporting character fits perfectly with the Crooks core logo and gives the brand infinite scope to combine him with gangster clichés, as seen in the ‘Paper Chasers’ and ‘Wheel Barrow Boys’ graphics. The consumer is left to decide weather this is a tongue on cheek joke or a serious statement. As part of this Holiday collection there is even a special Crooks and Castles edition of the boardgame. Now that is baller.
Certain high-end brands have become firmly attached to the image of a glamorous gangster lifestyle. Whether this was intentional or not, it is now a fact of modern culture. Late nineties rappers helped this connection to be set in stone with Biggie rocking Versace, Gucci and talking about women being decked out in Moschino. The new ‘Ballin’ Mane’ collection play on this association perfectly with it’s logo in a classic typeface with overlapping o’s and, on the Ballin’ Mane Block tee, an elaborate pattern made up of glimmering gold elements.
The new ‘Sultan’ line also exemplifies this love of extravagant luxury and again uses the combination of gold patterning set against flat black, as seen on the Sultan crewneck, which has been the best selling piece of this season across all our brands. The Sultan Anorak, with it’s detailed allover pattern, is possibly the most lavish piece we’ve ever received from Crooks, and that is saying something.
The use of the Paisley pattern, which is synonymous with the black and white bandanas often worn by Central and South American gangsters, has been another recurring theme in all the Crooks and Castles collections this year. It is back for winter with a vengeance in the form of tees and crews sporting the Core logo and the popular Coca & Caviar design filled with an intricate paisley pattern. The effect is eye-catching and gives new life to these much loved typographical designs.