Brand History

By Tom Holdsworth @ 5 Pointz

Adolf 'Adi' Dassler founded Adidas in 1948, following the split of the company he started with his older brother Rudolf, who went on to start Puma. The company was registered in 1949, and is based in Herzogenaurach, Germany.
 
Beginnings
When Dassler returned to his home in Bavaria he began making sports shoes himself in the back room of his mother's room. His brother Rudolf 'Rudi' Dassler joined this new company on July 1st 1924 and they gave it the name Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory).

The electricity supply in their town was so temperamental that the brothers often had to use a stationary bicycle to power their equipment.

In 1936 Adi drove to the Oylmpic village during the games of that year and managed to convince Jesse Owen to wear a pair of his running shoes. This was the first corporate sponsorship of any African American athlete. Owen then won four gold medals which cemented the Dassler's reputation amongst the world's top athletes for producing quality footwear. Soon orders came flying in from various national teams. This started a boom and by the beginning of World War II they were selling 200,000 pairs a year.

Company Split

Both brothers joined the Nazi party during the 1930's, but Rudolf always showed a greater affiliation. A rift grew between the brothers during the war. Their relationship was pushed to breaking point after an argument in a bomb shelter during an Allied attack. Towards the end of the war Rudolf was arrested by the Americans and accused of being a Waffen SS officer. He ws convinced that his brother had turned him in, and this divide led to the brothers parting ways in 1947.

Rudi went on to form a new company called Ruda, which was was soon renamed Puma. Adi started up Adidas having taken the first three letters from his first and last names to form the name.

Adidas Originals

Adidas Originals is a wing of the company that specials in casual wear and carries the heritage line of the brand, supporting products such as the Superstar and the Gazelle. The brand is recognized by the infamous Trefoil logo. The logo was used on all products made by adidas until 1997 when the company decided to use it solely for their heritage line. All adidas Originals products take influence from sports fashion of the 1940's to the 80's. The brand is recognizable by it's retro look.

 

Recent Adidas Originals News:

Which Classic Adidas Silhouette will be next to hit the shelves?

By Tom Holdsworth @ 5 Pointz

Adidas Originals
, along with the other big sportswear brands that have been adopted by Streetwear, has a seemingly endless resource of classic silhouettes, by having full access to the company’s archives. This archive covers over 50 years of footwear production and contains some shoes that have literally changed the course of popular culture.

The choice then is weather they want to rework this shoe with modern techniques and materials or replicate the original construction. Both of these options are nearly always a success with the sneaker hungry public for differing reasons. It’s a win-win situation for the brand that can always produce something new, but reliably familiar. 

A perfect example of this equation working beautifully is the new Premium Suede ZX700 pack. Available in two colourways this ever popular running silhouette has been given tonal uppers made of soft brushed suede, which gives the shoe an extremely tactile quality and a truly unique look. 

A similar effect has been achieved with a brand new version of the ZX500 OG, which we have in two colourways. The uppers are again several tones of the same colour, but this time construction is made up from a mix of smooth suede and polyester.            

In regards to Adidas Originals lifting shoes from the archive and making little or no change to the original construction before re-leasing it, there are several examples that have been extremely popular with 5 Pointz customers. The Gazelle OG with monotone suede uppers are as basic as a sneaker can be, but have a satisfying shape that works with almost any look. This rule applies to several other vintage Adidas silhouettes including the Basket Profi, High and Low, and the Gazelle Indoor. All of which we have in stock in several colourways.

 

 


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