In 1936 Adi drove to the Oylmpic village during the games of that year and managed to convince Jesse Owen to wear a pair of his running shoes. This was the first corporate sponsorship of any African American athlete. Owen then won four gold medals which cemented the Dassler's reputation amongst the world's top athletes for producing quality footwear. Soon orders came flying in from various national teams. This started a boom and by the beginning of World War II they were selling 200,000 pairs a year.
Rudi went on to form a new company called Ruda, which was was soon renamed Puma. Adi started up Adidas having taken the first three letters from his first and last names to form the name.
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