The choice of the name Addict came from wanting to describe the devotion and dedication people have for their chosen pastime, be it collecting trainers, making music or painting on walls. This is the way the founder members of Addict and its followers feel about the brand. Their clothing, especially the outerwear, has become a favourite of the freesports community, which has helped Addict become much more than your average clothing range.
Despite the fact that Addict has grown quickly in popularity the relatively small team in charge, who feel passionately about all aspects of the industry have maintained a tight hold on design, production, and promotion of each line. All design and product development is still done in house, with an underlying desire to let the brand evolve naturally rather than fitting into passing fashions.
Collaborative products have always been a big part of Addicts output. This has lead the brand to produce products in conjunction with some big names including: Lucasfilms, Vans, G-Shock, Activision Games and Disney.
As aforementioned the brand has strong links with various aspects of the music world. ‘ABC’ or The Addict Beats Collective is a wing of the company stiven to strengthen these ties, having worked with big artists and labels such as Rodney P and Skitz, The Nextmen, Hospital Records and the Stanton Warriors to name but a few.
Recent Addict News