The UK's premier street brand. Pushing the boundaries of credibility and distinction, KING has the streets on smash and continues to set the standards by which others follow.
Founded in 2003, its creators were brought together through a shared goal. To create an apparel brand, reflective of the creative freedom of their own lifestyle and culture. From the skate scene, the grime and hip-hop movements to the underground world of street art and street wear heads, KING represents the eclectic mix of British youth and subculture.
The foundation of KING is innovation, detailing and design, reflected in its subtlety with distinctive British class. It is more than a label, it is a representation of style, of quality, the ethos through which we live our lives.
All garments and accessories are limited to exclusive runs of just 400 pieces with a strict 'no re-runs and no repeats' policy! KING was also the first worldwide brand to work exclusively alongside New Era Cap. The independently designed 5950 fitted caps have specialized and exclusive design modifications that no one else produces, with direct cap hook up's also available to match all outerwear pieces.
The elite and coveted King Affiliates team continues to grow in presence and stature. 2008 members include world renowned Dubstep producer/DJ Plastician, music artist and actor Plan B, Sway (Best UK Hip Hop artist - BET Awards) and emerging street artist Edge, with street rulers Shaun Witherup and Daniel Clarke heading up the KING affiliates skate team.
The brand is KING >>> Reign Supreme >>>
New King Range Finally in Stock |
