We're very proud to announce that our first HUF drop will be with us with in the next few weeks.

 HUF started life as a skate/streetwear store in San Fransisco in 2002, founded by pro-skater Keith Hufnagel, who wanted to open a store selling the clothes he himself liked to wear.

The store quickly gained a reputation as the place to buy hard-to-find wears, and was a massive hit. This quickly led to Hufnagel launching his own clothing brand and the rest is history.

HUF is now widely recognized as a producer of some of the best top-end apparel in streetwear.

 

 

Yep, it's another top Streetwear brand that we will be stocking from the end of this month.  Mighty Healthy is pure New York, with it's ouput reflecting the culture and attitude of the city, while sporting a clean and crisp aesthetic. Founded by Ray Mate and Dennis Iderman in 2004 they refer to themselves as a "progressive streetwear brand". We're really feeling there latest collection and we're sure you'll agree. Watch this space.

 
As a small taster of things to come from HUF we've just recieved a small capsule of two tees and a 5 panel from a collaboration project between the infamous brand and French skateboard company Cliché.

Cliché was founded in 1997 by French pro-skater Jeremie Daclin and has made a big mark on skateboarding in both Europe and America. The collaboration fuse the two brands hometown iconography by combining the Eiffel tower and the Golden Gate Bridge to from one structure, as you can see in the collab logo above.

 
 

As you can see the graphic on the tees has been embedded into the square frame of the HUF logo. There is a grainy effect on the print to give the image an aged effect and some very slick photoshopping has combined the two landmarks perfectly.

 

The negative of this image appears on the black tee...

Part of the same graphic is screen printed on the side panels of the 5 panel with the collab logo on a patch sewn onto the front. These hats are really limited numbers.

As I've said before the HUF holiday collection is coming very soon so watch this space.